Recovering From Google's Exact Match Domain (EMD) Update

Recovering From Google's Exact Match Domain (EMD) Update

So after a lot of reading I have found that the EMD filter is periodic. The EMD filter isn't constantly running. Google will be using the EMD Filter from time to time in order to ensure that what was filtered out before should continue to be filtered. Now it's also going to be catching EMD's that it missed previously. 

If you were hit by the EMD update I honestly would rethink your SEO strategy. The advice of recovering seems to be similar to that of Google's Panda update. But if your stuck in the filter already and they are doing there best to keep you in there filter how realistic is that it can recover? 

Anyway I still recommend removing low quality content and wait and see what happens.  Me personally I am investing more time in my primary site and dropping all EMD's unless they have a good PR in which case I will use them as a backlink source. You will only see a change if any the next time the EMD filter is run.

So when does Google plan to run the EMD Filter. They aren't telling anybody at this point, but I would venture to say within 3-6 months. 

Now if you had an exact match domain name and you got hit then you were probably hit the the Exact Match Domain Filter instead of the Panda 20 Update.

Have any questions visit www.computerz101.com and send me an email. Please share this post. Thank you for your time!

Google Cracks Down on Low Quality Exact Match Domains

From Search Engine Land on Sep 28, 2012 at 5:05pm by Barry Schwartz

Google Cracks Down On Low Quality Exact Match Domains

The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results.
Cutts said this will impact 0.6% of English-US queries to a noticeable degree. He added it is “unrelated to Panda/Penguin. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam.
This should come as no surprise, as Cutts said a couple years ago that Google will be looking at why exact domain matches rank well when they shouldn’t, in some cases.
Likely over the coming days, you will see shifts in the search results where many sites that may rank well based on being an exact match domain may no longer rank as high in Google’s search results.
Exact match domains mean domains that match exactly for the search query. For example, if I sold blue widgets and owned the domain name www.bluewidgets.com, that would be an exact match domain.
Keep in mind that this doesn’t mean sites with keywords they hope to rank for in their domain names are now doomed. Rather, the change aims to target low quality sites that might be riding on on the basis of exact matching.
For a broader perspective on Google algorithm updates, see The Return of the Google Dance on our sister site, Marketing Land. As for ranking factors overall, be sure to see our Periodic Table Of SEO Ranking Factors.

So most questions are what should I do about my internet marketing strategy now?

So if your internet marketing efforts are focused on making 1 page sales pages, also known as pitch pages this tatic no longer works google will remove it from the search results or sandbox it altogether. I would recommend trying a different approach. For other options on what you can do for your internet marketing needs visit http://www.computerz101.com/

Best SEO Tucson Tips 2012

 Best SEO Tucson Tips 2012

There is a lot of hype with people saying SEO is dead and SEO is no longer effective not necessarily in Tucson, but around the world at this time due to Google's latest 2 updates. They are known as Google's Penguin update and Google's 2 Panda Refreshes and more.

The answer is SEO isn't dead it's just more complicated and time consuming then it was before. 

Meanwhile content is still king, don't over optimize your on-page copy, don't build low quality non relevant links to your site and much more. It's more about quality with link building instead of quantity. Don't focus so much on keywords, but focus on your topic when it comes to internet marketing. 

Now if you used to use 3-10 keywords try to focus on tons or for short 50-75 keywords. You have to make sure you throw in different orders for example (Houston plumber, plumber houston), misspellings (plummer in houston), and everything else you can think of that is relevant to that topic. Now a few months ago we could get by focusing on the main money keywords, now it's way to risky to do it. 

It's also a good rule of thumb to make sure your keywords are non-topical meaning ( Click here, Learn More, Visit this site, ) etc. Now it's also a good idea that if your on-page seo copy is keyword focused I can't stress this enough deoptimize it as soon as possible. 

You probably think I am crazy, but when your rankings start tanking...you will be like I should have followed your suggestions and listened. In some cases it is also a good idea to remove backlinks just depends on your situation.


You can email me at michael@computerz101.com

Computerz101  
2701 West Calle Carapan, Tucson, AZ 
(520) 271-9926 (Mobile) ‎ · computerz101.com

Thank you for reading please share this with others below.